Kevin Leigh

Kevin Leigh

Co-Founder / Writer / Profit Hacker

Home Town Alden, NY

My Company Auction Simplified

My Passion Dealer Profitability

My Love Mary and the Boys



Husband and Dad of three boys. Co-Founder of Dealer Simplified & Auction Simplified, Conference Speaker, Author, Blogger and Automotive Consultant. more


since 2014

Founder and VP

Dealer Simplified, LLC and Auction Simplified

In the automotive dealer space helping dealer improve wholesale profitability through software and great processes

1998 -2014


West Herr Automotive Group

Helped the company reach 48,000 cars per year and become the 10th largest privately held dealer group.

1984 – 1998

Director of Finance

Maroone Ford, Buffalo

Had the pleasure of working with Al Maroone and his son Mike Maroone, before they became AutoNation. I like to call it my real alma mater .

1980 – 1984

Regional Sales Manager

Birkshire Hathaway

I had a ball, selling door to door. At the time, World Book was the best in the business

My Go To Lessons in Life

Every Day

Morning Affirmations

Kevin Leigh

If I plan my day, set goals and plan my families future, I achieve my vision. The more I focus on success, the more I find happiness. The more I recognize the gifts God has given to my at birth, the more I find that I already have everything I need to be a succeed.”

Once a Week

Think and Grow Rich

Napoleon Hill

What I learned: “Look for the things you want, and they will present themselves.”, “Keep a positive mental attitude.” and “Create a person mission and read it every day.”

Once a month

Get Things Done GTD

David Allan

What I learned: “If you can do a to do in 2 minutes or less just do it, don’t write it down.”, “Make a to done list with next actions instead of what ifs.”

Once a Year

Respond Positively

Joe Verde

What I learned: “If you respond positively to objections you mitigate their negativity.”, “What could you become if you tried to improve every day.”

Once a decade

100% Rule

Grant Cardone

What I learned: “a little + a little + a little = a lot”, “Commit 100% to your tasks and you will achieve 100% more results than your competition.”

too short


Niagara University

What I learned: Respect is not thought in collage, it’s earned on the street and in the office.

Way too short

To Sell is Human

Cheerful Motors, My Dad’s used car lot.

My dad taught me “why lie when the truth will do”, “Respect everyone because you never know who you are talking too.”, “see things from their perspective”


Favorite Quotes

John Bunyan Quote Loved By Kevin Leigh

John Bunyan Author.

You have not lived today until you’ve done something for someone who can never repay you.

Virginia Woolf Quote Loved By Kevin Leigh

Virginia Woolf Writer

One cannot think well, love well, sleep well, if one has not dined well.

Anthony Robins Quote loved by Kevin Leigh

Anthony Robins Author/Public Speaker

No matter how many mistakes you make or how slow you progress, you are still way ahead of everyone who isn’t trying..


Pleasing Personality, Be Encouraging and Easy Going while driving myself to my fullest 

Help people to wrap their heads around the amazing things that have can be achieved.

I want my children to be happy and become their own rock star

If you tell the truth, Set truthful expectations, but push harder than anyone else.


Dealer Simplified – Auto Software for Humans

Dealer Simplified – Auto Software for Humans

Auction Simplified, Auto Auction Software

Auction Simplified, Auto Auction Software

Dealer Bid Sale – Dealer Auction News

Dealer Bid Sale – Dealer Auction News

Savvy Brain – the Blog for Bootstrappers

Savvy Brain – the Blog for Bootstrappers

Gollup the Woods YA Novel

Gollup the Woods YA Novel

Kevin Leigh


Kevin Leigh

Kevin B. Leigh
1004 Town Line Road
Lancaster, NY 14086

Contact Kevin Leigh

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